About Final Third
Changing the climate of sport - for good.
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Using the power of sport to lead on sustainability - with people at the heart of the journey.
Final Third exists to help the sports industry lead on sustainability - through education, behaviour change and campaigns that connect with people. We work with clubs, charities and organisations across sport to turn climate ambition into real, lasting impact.
Vision
A planet protected by the power of sport and its people. ​
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Mission
We harness the power of sport to deliver education, engagement and behaviour change - driving progress on environmental and social impact.
Why Final Third?
We know sport - and we understand sustainability.
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We've worked across the sports industry, from top-tier clubs to grassroots charities and campaigns. Our work blends deep sector insight with practical sustainability knowledge to create impact that sticks.
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We don't do one-size-fits-all solutions. We listen, collaborate and co-create - helping you to lead on sustainability in a way that works for your people and your context.
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Our Values
Founder's Note
Richard Holmes, Director
After 15 years in the sport-for-good sector, including more than a decade at a professional football club - I've seen first hand the power sport has to shape lives, shift attitudes and inspire change. I've worked on the pitch, in the dugout and terraces, in communities and in classrooms, developing sporting pathways and educational programmes that prove sport can do far more than entertain - it can lead.
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Today, nothing poses a greater threat to sport, to society and to our shared future than climate change. And yet, few things have the reach, influence and uniting power to respond like sport does.
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Final Third was born out of this belief - and a need. Sport is being asked to do more on sustainability, and the demand is growing from fans, funders, players, governing bodies, broadcasters, partners and communities alike. But often, the expertise and capacity to respond isn't there.
That's where we come in. Final Third exists to help clubs and organisations across the sports sector act on climate with purpose, creativity and care. Our name reflects two key truths: the final third of the pitch - where games are won and creativity thrives - and the final third of the triple bottom line: people and planet, too often overlooked.
We understand the realities of the sports industry. We know how to make complex issues understandable, actionable and impactful. And we believe that through collaboration, courage and a people-first approach, sport can be a powerful force in the fight against climate change.
Rich
