Meet the Team

Rich is the Founder and Director of Final Third.

 

He has a rich and diverse background in the football industry, working at a Premier League / Championship club for more than 12 years in coaching, business and education capacities.

 

Rich led large teams and has spent his career using sport to change attitudes and behaviours, to engage, educate and empower people of diverse ages and from diverse backgrounds.

 

Rich moved into the sport and climate space in 2020, helping Planet League grow from 4 to 83 partner football clubs and launched Final Third in 2023.

 

Rich has delivered educational workshops to dozens of clubs across the UK, supported more than 100 sporting organisations on their sustainability journey, and has experience of development and education internationally in 8 different countries.

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Additionally, Rich sits on the steering group as one of the founding members of the Green Football campaign, and leads the club and community outreach nationally.

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He has been instrumental in the delivery in more than 10 of the biggest sport and climate campaigns globally in football and basketball from single-club to multi-club, regional, national and international, and has supported record-breaking funding applications. Has worked with professional clubs, community organisations, leagues, broadcasters, national governing bodies and senior government officials. 

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In 2024 and 2025 Rich collected three national awards (EFL and BASIS) for collaborative work with Green Football and Northampton Town Community Trust. He has spoken on and hosted several panels, delivered workshops, seminars, training, campaigns, projects, consultancy and more to help change the climate of sport - for good.

 

Rich recently completed an MBA with the University of York with Distinction, achieving two award for the Highest Achieving Student and the Highest Capstone Project, he is a father of two and a lifelong football fan. He is also a Trustee at the Birmingham and Black Country Wildlife Trust.