Green Football's Great Save 2025

For the third consecutive year, and since the inception of the campaign (Green Football Weekend, now 'Green Football'), Final Third have led on the club and community outreach for the campaign.

This year's theme was kit, specifically preventing sports kit from ending up in landfill with an estimated 100,000 tonnes per year ending up in UK landfill sites.

The campaign worked with clubs to engage fans and communities to prevent this with key call-to-actions and activations focused around donating, re-selling, repairing, upcycling and cherishing kit.

Final Third's involvement in the campaign focused on the critical engagement with both football clubs across the UK and their community organisations to help develop key initiatives, activations and moments to engage their supporters, schools and communities on this topic.

Some of the key and exciting club moments in the campaign included:

• Sunderland AFC changing their logo to the iconic ship crest to raise awareness of climate change. This one-of-a-kind kit was worn in Sunderland's away Championship fixture vs. Coventry City.

• Manchester United Foundation and Manchester United FC Women teaming up with University of Manchester to turn old training kits into bags and backpacks

• Nottingham Forest FC and their Community Trust teaming up with Art of Football and the fan group Forza Garribaldi with 1st team players Callum Hudson-Odoi and Harry Toffolo to turn faulty kits into flags which were waved in the stadium in Forest's home Premier League fixture against Manchester United.

• Rochdale AFC working with vulnerable community groups to upcycle old kits used to upholster a hospitality box at the stadium for their use during matchdays

• Leeds United players, Patrick Bamford, Sam Chambers and James Debayo filming some content to help teach young people in schools how to sew

There was plenty of other exciting engagement from clubs of all levels with the campaign also reaching clubs in Scotland and Australia for the first time. The impact report will be released in due course with more detail on the campaign's success.