I read a stat which blew my mind…
Did you know there are more than 383 BILLION possible variations of a Caffe Latte in Starbucks?! That’s not even counting some of the seasonal classics missing from this chart, meaning that number shoots right up!
(Credit: Bloomberg)
Just picture walking into Starbucks and seeing all those options plastered on the wall. The sheer magnitude of choice would be so overwhelming most of us would freeze with decision paralysis. It’s a testament to subtlety how Starbucks manage to make such an astronomical figure seem barely noticeable.
Compare this to our approach towards climate change, the situation feels similar. Confronted with so many strategies, recommendations and potential initiatives, many sports organisations find themselves paralysed, unable to chart a clear path forward… Just like being stood in front of that 383 billion item menu.
The question then becomes: how can organisations distill and simplify the vast spectrum of possible climate actions? Which game plan to follow? What to do? Who to involve? How to communicate? And do so in a way that’s both strategic and actionable?
Just like Starbucks have mastered the art of offering endless customisation without overwhelming their caffeine-seekers, organisations need to navigate the intricate field of sustainability, breaking it down into manageable steps that align with their mission and values.
We can help you do that… Get in touch today to find out more.
...By the way, if you're actually choosing one of the billions of types of coffee, consider a non-dairy milk option with a sustainability-sourced coffee to save on that carbon!
(Credit: Nab and Maslin, 2020)
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